Stylist and Tommy's launch Every Loss Counts campaign

Experiencing a miscarriage is hard, but talking about it can be even harder. Despite an estimated 1 in 5 pregnancies ending in miscarriage, it’s still largely hidden from our day to day lives.  

Around 200,000 miscarriages happen each year – but we still don’t know the true scale because crucially, we’re not counting.  

Tommy’s has been calling on the Government to commit to recording all miscarriages, so we can get parents the research and support they desperately need and transform care for women and birthing people across the UK.  

We’re delighted to partner on Stylist’s Every Loss Counts campaign to amplify our message to Westminster and drive change further, and faster, by challenging society’s view of miscarriage as an inevitable part of pregnancy.  

We don’t agree with the notion that baby loss and pregnancy complications are 'just one of those things'. Right now, our research is finding the answers to stop preventable baby loss and is giving more families the chance to take a healthy baby home. In fact, 24,000 women and birthing people a year access treatment, support and have the opportunity to participate in pioneering research trials through our own specialist research clinics.

We know language matters. Without open conversations around miscarriage, we minimise the devastation it causes and make it harder for people to access the right care and support, especially in the workplace.

50% of people will be affected by baby loss during their lifetime, either personally or through someone they know. This is why it’s critical we make sure every loss counts and why we are so passionate about working together with Stylist to drive much-needed change.

Meena Alexander, Stylist's associate editor, said: "If an estimated 1 in 4 pregnancies end in loss, why do so many women feel utterly alone in it? This is the question Stylist has been asking repeatedly over the past few months, as we've heard from women across the country whose lives have been touched by miscarriage and baby loss.

For every tale of amazing care someone had received, it was matched by an injustice. It was the friend whose boss had demanded they return to the office the next day. It was the cold, throwaway language someone used that still feels like a gut punch years later. It was the loneliness, the feeling of being dismissed, the sense that no one really wanted to talk about the pain they were going through.

"Stylist believes everyone deserves better. We believe that miscarriage and baby loss should be part of the cultural conversation, not something that’s shrouded in secrecy or shame. We believe that workplaces can be transformed into places of kindness, understanding and proper support. We believe that our politicians must prioritise women’s healthcare, and really listen to what they need. 

"This is why Stylist is launching Every Loss Counts, a campaign to make sure no one has to navigate miscarriage or baby loss feeling alone ever again. 

We’re delighted to work alongside Tommy’s, a charity that’s been working tirelessly to save lives and create positive change for so long, and to help them amplify an issue that impacts millions of lives.